Man sues Ford India dealer over ’31 kmpl’ ad, top court slams brake

New Delhi, Auto Desk. Companies constantly try to sell vehicles in India, for which advertising is also used. Recently, the claim of a Ford dealer regarding the mileage of the car was overshadowed. In fact, a Ford dealer was directed by the National Consumer Disputes Redressal Commission (NCDRC) to pay Rs 7.43 lakh to a complainant. Because the dealer mentioned in the advertisement that the car gives an average mileage of 31 kilometers per liter.

Mileage of only 16kmpl came out after using the car

A complaint was filed in the District Forum, stating that Ford India had put up advertisements in national newspapers claiming mileage of 31.4 kmpl. However, the complainant said that the Ford Fiesta he had bought from AB Motors Pvt Ltd in Dehradun had a mileage of around 15 to 16 kmpl. Thus, the OEM and the dealer were directed to pay ₹ 7.43 lakh after returning the vehicle to the complainant.

The petition in the Supreme Court sought a direction to the Center to take steps to deal with hate speech. A bench of Justices Hemant Gupta and V Ramasubramaniam observed that the NCDRC has recorded a finding that the alleged misleading advertisement was issued on June 20, 2007, while the vehicle was purchased on March 9, 2007. “Therefore, it is held that the consumer cannot be said to be misled by the advertisement.”

It is worth noting here, that mileage figures are claimed by almost every manufacturer in a passenger vehicle. In the real world the figures are always lower than these claims due to many factors that affect mileage. Even ARAI-certified mileage figures turn out to be a reality.

The Bench said, “Since the interest of the dealers is not independent of the manufacturer of the vehicle, we find that the order passed by the consumer fora under the Consumer Protection Act, 1986 cannot be sustained against the dealers whose interest is the manufacturer of the vehicle. is similar with. The vehicle is, in fact, obtained from the manufacturer of the vehicle,” the bench said.